Salon deZEN
ABOUT THE PROJECT
The Business
Industry: Full-service hair salon offering hair care, brow waxing, and head spa services
Location: Alexandria, VA (2 locations)
About the Client: Salon deZEN is a modern, full-service salon known for delivering high-quality beauty experiences supported by a talented and dedicated team.
Length of Partnership: 1+ year
The Challenge
Salon deZEN approached us with two primary goals: increasing viewership and effectively highlighting their expanding list of premium services. Before partnering with us, their social presence lacked a clear direction and had no growth-driven strategy in place, resulting in inconsistent engagement and missed opportunities to showcase their expertise.
Our Strategy
We developed a content approach centered around high-impact storytelling and strong personal branding to reflect the salon’s exceptional staff and service quality.
Content Produced: A balanced mix of videos, photos, and graphic posts
Posting Frequency: 3 times per week
What Made Our Approach Unique: We emphasized personality-driven content designed to spotlight the team, build trust, and make the salon’s elevated service experience feel tangible online. This more intimate, authentic branding helped distinguish Salon deZEN in a competitive local market.
The Results (90 Days)
● 187,671 total video views
● 29,777 accounts reached
● 595 external link taps
● 83 business address taps, driving real-world foot traffic
Video Examples
Let’s Work Together
Our team is based in DC, Virginia, … Let’s collaborate to bring your business the online results it deserves.
