Boston Body Pilates Belmont
ABOUT THE PROJECT
The Business
Industry Pilates/Workout Studio
Location: Belmont, MA
About the Client: They offer private and group Pilates reformer and tower classes
Length of Partnership: 6 months
The Challenge
Boston Body Pilates Belmont needed to educate their community on aging safely through Pilates while attracting new clients, but owner Jaclyn's packed schedule made consistent, high-quality content creation impossible. Despite having strong ideas and a passion for education, her marketing efforts were sporadic and limited to simple formats that didn't showcase the studio's expertise or invite meaningful engagement.
Our Strategy
We developed a content mix centered on movement-based Pilates videos—instructional demonstrations, comedic takes on common studio moments, and inspiring client transformations—supplemented by candid photography and occasional educational graphics. This approach showcased Jaclyn's expertise while making Pilates feel accessible and engaging to potential clients scrolling through their feeds.
Contract Details: We post 6x (4 videos and 2 photos) per week and do a content shoot once every week to get fresh in-person content.
The Results
Instagram & TikTok
In the last 90 days the account has:
Received 252,170 views
Received 2,041 profile visits
Reached 110,717 accounts
Video Examples
“Really appreciate all Brand Capture and Sydney do to help us with our social media! They are very responsive and kind!”
—Jaclyn LeBlanc, Owner of Boston Body Pilates Belmont
Let’s Work Together
Our team is based in DC, Virginia, … Let’s collaborate to bring your business the online results it deserves.
