District Biscuit
ABOUT THE PROJECT
The Business
Industry/Type of Business: Restaurant, Casual Dining
Location: Alexandria, VA
Brief Description: Biscuits made from scratch in-house, offering a fun, community-oriented dining experience with a unique and playful brand personality.
How Long They’ve Been Working With Us: 9 months
The Challenge
Client’s Main Goals: Leverage social media to increase sales.
What Wasn’t Working Before: While District Biscuit’s social media had strong performance, their previous agency’s work became too costly and lacked originality. Their content leaned heavily on trendy, cookie-cutter posts that didn’t showcase the brand’s personality or highlight their signature food. The focus was more on analytics than on conversions, and their unique, humorous voice wasn’t coming through.
Our Strategy
We developed a creative approach that balanced personality-driven, community-oriented content with a stronger focus on the food itself. Our organic video strategy highlighted District Biscuit’s fun, welcoming brand identity and mouth-watering menu, while maintaining a consistent, engaging posting cadence.
What Type of Content We Created: We initially tested influencer collaborations but found they were costly and inconsistent, with fewer conversions than our organic content. Now, we focus exclusively on creating organic video content for Instagram and TikTok, designed to showcase District Biscuit’s humor, community spirit, and food quality.
How Often We Post: 2x per week
What’s Unique About Our Approach: Unlike generic, trend-focused content from other cafés, our strategy made the food and brand personality the stars. Every video blends humor, relatability, and appetite appeal — positioning District Biscuit as a standout in the casual dining space while reinforcing community connection and authenticity.
The Results
1.1M views (99.5% from non-followers) in past 30 days
644,209 accounts reached (+14,628.1%)
25,475 profile visits (+6,482.7%)
1,054% increase in external link taps
2,004% increase in business address taps
TikTok
406k views in past 30 days, 16% engagement rate
Growth: From 0 to 5,625 followers since the start of working together
Video Examples
“Brand Capture Marketing? More like Brand MAGIC Marketing. ✨ These folks seriously know what they're doing—and they somehow make the whole process fun, too!
From the jump, their team dove into our brand like it was their favorite Netflix series—binge-watched it, understood all the plot twists, and came back with a plan that had us saying, “YES, THIS!!” every step of the way. The strategy? Sharp. The design? Chef’s kiss. The vibe? Immaculate.
Special shoutout to Samantha, our account manager extraordinaire! �� She’s an absolute rockstar—organized, responsive, wildly insightful, and somehow always two steps ahead of us (in the best way). Working with her feels like having a secret weapon on your team.”
—Alex Rosenberg, Founder of District Biscuit
Let’s Work Together
Our team is based in DC, Virginia, … Let’s collaborate to bring your business the online results it deserves.
