Della Barba Pizza
CHALLENGE
Della Barba opened up their first location in Capitol Hill, DC and needed to create brand awareness for their unique pizzas in Washington, DC. They needed to increase their viewer engagement on their account.
APPROACH
We took Della Barba's aesthetic as your favorite local neighborhood pizza shop and followed the trends on the internet. We showcased their colorful thick, thin, and deep dish pizzas in each food, incorporating humor, trends, and aesthetics to draw customers in. We created a feed that attracts people to click on their Instagram profile, and want to know more.
90 DAY RESULTS
Reached 85,414 accounts, a 40% increase in brand awareness, 80% being non- followers.
1,411 interactions, creating videos that allows consumers to comment, like, and share each video.
Followers growth of over 108 new followers on the account.