BobaPop Tea Bar
CHALLENGE
BobaPop Tea Bar, a growing bubble tea brand, wanted to increase foot traffic, build brand awareness, and improve online engagement in a competitive market. Despite having a loyal customer base, they faced challenges in reaching new audiences and maintaining consistent social media activity. Their primary goals were:
Expanding their digital presence and engaging with a wider audience.
Driving in-store visits and boosting sales through social media marketing.
Creating visually appealing content that reflects the brand’s identity and values.
APPROACH
Our approach focused on creating content that authentically reflected BobaPop’s brand personality, helping to build stronger engagement while highlighting its various locations and product offerings. By crafting visually appealing and relatable content, we aimed to establish trust with customers, attract new audiences, and ultimately foster brand loyalty.
90 DAY RESULTS
Reached 23,401 accounts and had 56,120 impressions.
834 engaged accounts, with a 1,122% increase in non-follower engagement.
350+ new followers on TikTok, received 40K+ likes, and had a viral video surpassing 285K views.
Sam Lin, Co-Owner of BobaPop