DC Design Tours
ABOUT THE PROJECT
The Business
Industry/type of business: Tourism
Location: Washington, DC
Brief description of what they do: DC Design Tours offers historical and architectural walking tours, driving tours, private tours, and virtual tours in Washington, DC.
How long they've been working with us: 9 months
The Challenge
What are the client’s main goals?
The client’s goal is to leverage social media to increase sales by targeting a broader audience and reach potential customers outside D.C. who are interested in the city’s history and architecture.
What wasn't working with their social media before?
The primary challenge was the founder’s limited time and bandwidth, which made it difficult to produce and post consistent social media content.
Our Strategy
What type of content did we create? (videos, photos, graphics, etc.)
Mic’d direct-to-camera videos with historical images and closed captioning on Instagram and TikTok
Instagram story graphics
Posted their images, images taken by us, and online royalty-free images
How often did we post?
2x per week - 1 photo 1 video
What was unique about our approach for this client?
Unlike our usual work with local businesses focused on trends, quick food clips, or salon transformations, this project required a deeper, storytelling-driven approach. We leaned into D.C.-specific tourism content — combining narrative video editing, historical image sourcing, and longer-form storytelling.
The Results
First 30 days (February 2025): 20.5k views and 36% increase in profile visits
30 days (August 2025): 38k views and 148% increase in accounts reached
TikTok
In the last 9 months, 161k views
Video Examples
“We’ve had a great experience with Brand Capture!
Sam is attentive, professional and fun to work with. We offer architecture tours of DC, and Sam learned about our industry very quickly, and is flexible and creative! It’s wonderful to work with a fellow woman-owned business. I highly recommend the company, especially Sam!”
Let’s Work Together
Our team is based in DC, Virginia, … Let’s collaborate to bring your business the online results it deserves.
