20 Short Form Video Ideas for Hair Salons (with examples!)

We all know by now that Social Media is an irreplaceable tool for marketing local brands. At Brand Capture, we work with local hair salons in Washington DC, Baltimore, and Boston, so we have posted hundreds of short form videos promoting salons.

Here are 20 ideas for short form videos that can be use on Instagram, Facebook, and TikTok to get more reach and maybe even go viral for your hair salon! All examples linked are from our clients.

1. The classic before and after.
   Example: https://www.instagram.com/reel/DB9RyR9Rmp4/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

2. Hook: Checking to see if our client posted a selfie after their hair appointment”
   Example: https://www.instagram.com/reel/DHg_AebM2Dj/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

3. How the salon owner comes to salon espectations vs reality.

   Example: https://www.instagram.com/reel/DIMrGWryKwo/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

4. Tour of the salon.
   Example https://www.instagram.com/reel/DIO8lRSRsF6/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

5. Hook: Me: “I just need to get some air to clear my head” The air: videos of the salon.
   Example: https://www.instagram.com/reel/DCegtwzxYLA/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

6. Unable to hear client over blowdryer.
   Example: https://www.instagram.com/reel/DHMaXCBBTfO/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

7. 0 problems at the salon.
   Example: https://www.instagram.com/reel/DIHB8I4xrVq/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

8. “Signs everywhere” to make your appointment.
   Example: https://www.instagram.com/reel/DHWrLRqsWI-/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

9. Having stylists guess how many inches on a measuring tape a “trim” is.
   Example: https://www.instagram.com/reel/DIcZCKixkYK/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

10. Getting your hair done is the solution to all your problems…
    Example: https://www.instagram.com/reel/DGV680QRjhK/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

11. “Working out” at the hair salon.
    Example: https://www.instagram.com/reel/DF8hn26SpkX/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

12. Meet the team post.
    Example: https://www.instagram.com/reel/DGv8s2LRUQD/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

13. “Girl Therapy”
    Example: https://www.instagram.com/reel/DFi0DF2JfKq/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

14. Hair Style Ins and Outs
    Example: https://www.instagram.com/reel/DFQ9-30xlIG/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

15. Hook: “Making women feel beautiful as a job >>”
    Example: https://www.instagram.com/reel/DEFzHNwpwm5/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

16. Listening to client’s drama
    Example: https://www.instagram.com/reel/DFEI9Fax34I/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

17. Hair product recommendation from stylists.
    Example: https://www.instagram.com/reel/DD9-LfGJG34/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

18. Hook: “What I mean when I say I need to lower my spending” with a video of the hair salon chair being lowered.
    Example: https://www.instagram.com/reel/DE8olIRRpbE/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

19. Clip of finished hair look with what the client asked for on the screen.
    Example: https://www.instagram.com/reel/DDm7Hy4SVei/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

20. “We’re tired of making content, please just book the appointment”
    Example: https://www.instagram.com/reel/DCuEZGxxKua/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==